So what is Graphic Design?

My definition of graphic design is to visually combine groups of information into a clever and original concept by using elements such as photography, illustration,and typography for the benefit of my clients. Graphic design can range from subtle to bold depending on the clients needs. From the design of a subway map, to a menu, to an annual report, graphic design creates a structure for information so the audience can better understand it.

Graphic design is how to creatively and visually connect client and audience.

I have been a designer for corporate America since 1987 and graphic design has not been an easy medium to explain to my clients or convince them of the value. It’s not tangible like photography or copywriting.

Lately, it seems to me that graphic design, to a certain extent, has become dispensable and undervalued at a critical time in communication history. The creative presentation of information is as important as the content itself.

Writing this blog and sharing my experiences are my attempt to create a better understanding of graphic design, its value and my love for this creative medium.

This past weekend we were at the MOMA in NYC to check out the sculptor Martin Puryear. His playful, larger-than-life works amazed us. Some of the pieces required precision that seemed beyond human capability.






We also saw a show celebrating the 50th anniversary of the Helvetica font. I was so excited to see a place like the MOMA put so much importance on the significant contribution to society that a font can have. It helps me make my point.






Also, a trip to the MOMA is not done until I visit the bookstore. Not only did I pick up boosk about Helvetica and Chuck Close, but I spotted one called Contemporary Graphic Design by Charlotte and Peter Fiell. The opening pages are spot on! And although much of the design isn't appropriate for my "corporate clients" it does show clever, powerful and engaging solutions along with a paragraph about each design firm’s philosophy.

That's it for now. Please let me know your thoughts.

Welcome to Namaro's Blog

That’s right, we have a blog too. Made especially for you. Participate in our online discussion about anything in the marketing communications field. To start, we will have discussions about the value of a great corporate image and your thoughts about our marketing survey.

1.11.08
Next week we are going to send out our marketing survey to everyone we know. It would be great for you to fill it out but also forward it to others. The more responses the better. Once we have collected enough data we will share the results. We figure we might as well start with something a bit lighter to get to know each other, so here's a sample question, from the survey, to get this blog going:

What is the funniest story you can share about your years in the communications industry?