Web 2.0: What is it and does it work

It's hard to define Web 2.0. But as someone who directly states the obvious and doesn't spin, Web 2.0 is not a tangible service or product to sell. It's the web as it's being used, today with services and communities interacting with each other like blogging and social sites and how to capitalize on them. Integrating this new way of communicating into marketing campaigns and actually help companies to make money is a challenge and the jury is still out.

We are sure some readers will disagree with this simple definition but it offers a "step" in the right direction in simply defining Web 2.0 for smaller companies.

We have found a few articles that clarify what 2.0 is and a case study that shows how it can work:

http://www.clickz.com/showPage.html?page=3625146

http://www.boxesandarrows.com/view/the-trouble-with-web

http://humanvoice.wordpress.com/2008/07/10/monetizing-web-20/