Top 15 email marketing design & content tips

1. Keep it simple and short
2. Let users know what the email is about
3. Insert low resolution graphics to capture their attention
4. Have a call-to-action
5. Personalize it
6. Your corporate identity should drive the look and feel
7. Use the same font family for all the copy and limit the use of bolds and italics to headers and proper names
8. Underscore links and make them in a different color.
9. Avoid too many colors. They tend to fight each other.
10. Emphasize call-to-action so users will focus on it
11. Emphasize other content sparingly
12. Offer useful information
13. Make the content relevant to the user and the subject in your email
14. Use the same newsletter design template for at least 4 months at a time to benefit from brand familiarity
15. Target your best leads, email to a select few to get a better response

BONUS 16. For a better response, connect your content to events and mailings that are taking place.

How to get your name out there: New Facebook Page

At Namaro, we have dedicated ourselves to learning and applying social media. There are many ways to get your business or non-profit, or graphic design studio :), out there for all to see cost effectively. As an example, check out our new page on Facebook. Comment or contact us if you want to see more samples of social media communications that are applicable to you.

Figuring out Twitter

So I have a new twitter account: My name is "namaro". I have been reading a lot about how twitter can help businesses and non-profits connect and succeed at what they are trying to accomplish.

Here is what I have found out (for now):
1. Instant gratification
2. Instant solutions and answers to questions
3. Non-stop contact with clients (if they are unhappy they can tell you right away and you can fix it for them before they go somewhere else or word gets out. If they are happy word gets out.)
4. If you are a non-profit you can keep in contact with your supporters and direct them to your website constantly. (for ex: Conference / press releases / News Briefings)
5. Direct people to good causes
6. Check out what people are talking about
7. Tell your story
8. Send out promotions
9. Mobilize people
10. Instant survey
11. Build relationships