Figuring out Twitter

So I have a new twitter account: My name is "namaro". I have been reading a lot about how twitter can help businesses and non-profits connect and succeed at what they are trying to accomplish.

Here is what I have found out (for now):
1. Instant gratification
2. Instant solutions and answers to questions
3. Non-stop contact with clients (if they are unhappy they can tell you right away and you can fix it for them before they go somewhere else or word gets out. If they are happy word gets out.)
4. If you are a non-profit you can keep in contact with your supporters and direct them to your website constantly. (for ex: Conference / press releases / News Briefings)
5. Direct people to good causes
6. Check out what people are talking about
7. Tell your story
8. Send out promotions
9. Mobilize people
10. Instant survey
11. Build relationships