The Experts Weigh In On the Subject

"Closing a magazine is no more a sign of the death of the industry than the cancellation of a TV series means the shutdown of a network, or a haircut is a sign that you're going bald.”
—Hachette President and CEO Jack Kliger

“No one is saying magazines will fade into complete oblivion even as they restructure and find new legs. In the words of Marie Claire editor Joanna Coles ‘As long as people take baths, there will always be a monthly magazine.’”
—Dorian Benkoll and Dylan Stableford

“More and more people are turning to online media for their general information…even if it’s the website of that same newspaper.”
—Danny Thompson, freelance copywriter

“If you talk to the group at Barnes & Noble, there are more kids’ books being sold than any time in history.”
—David Granger, Esquire magazine

“My position is that if you look at Americans’ tastes, we never give up something for something else. We add something to the menu. There are people who said that television was going to get rid of radio. It didn’t do that, it just changed the way people listened to the radio.”
—Alfred Edmond Jr., Black Enterprise Magazine

“Newspaper readers respond to ads in their newspapers. 56% of the target market either researched or purchased at least one product they saw in the newspaper in the last month.

Readers rely on the Internet to perform further research on products they see in the newspaper. 67% of readers who researched products they saw in the newspaper did research online, illustrating how newspaper drives web traffic.”
—Google-commissioned Study

“Print is not dead, but I'm glad I'm not starting a career in the offset printing industry either.”
—N. Reid, Reid Neubert + Friends