Targeted Advertising For Web Printouts: The 'PrinterStitial'

You know those ad pages that come up before you go to the expected content of a page, well they are called "Interstitial web pages". Whether you like them or not, they get a pretty good CTR, 14%.
Well now a company called Format Dynamics, can insert ads into printouts of a web page. It's called "PrinterStitial". For more on this go to: mediapost.com