Rapp on this: How long does a copyright last?

Paul Rapp, our resident copyright and trademark lawyer continues to write and we continue to pass the info along. So how long does a copyright last? A repeat article but well worth visiting. See what he has to say.

Great article: Design you can bank on

The American Institute of Graphic Arts always has great articles. This one in particular was interesting to us since we have worked for the financial industry since Namaro Graphic Designs was born in 1989.

In the past 100 years, the corporate identity of banks has changed.

Read, think and let us know your thoughts.

Design you can bank on by Angela Riechers
October 21, 2008

http://www.aiga.org/content.cfm/design-you-can-bank-on

Targeted Advertising For Web Printouts: The 'PrinterStitial'

You know those ad pages that come up before you go to the expected content of a page, well they are called "Interstitial web pages". Whether you like them or not, they get a pretty good CTR, 14%.
Well now a company called Format Dynamics, can insert ads into printouts of a web page. It's called "PrinterStitial". For more on this go to: mediapost.com

Who knew???

We are signed up for Google alerts so that anytime Namaro, or other subjects, comes up online it alerts us. So we just got an alert about Namaro. I eagerly open it up only to find out that there is a town in Mozambique named, your guessed it, Namaro. Who knew?

http://www.maplandia.com/mozambique/cabo-delgado/meluco/namaro/

And we thought we were original. What a small world.

Fascinating Article about Nation Branding

Molly found this fascinating article about National Branding and how Columbia is improving its image. Thinking we should do this for America or at least the Hudson Valley. What do you think? Let us know. Enjoy.

Colombia Wants the World to Recognize Its Passion
Latin American Nation Trots Out a New Slogan, Seeking to Rehabilitate Its Brand After Years of Violence and Corruption

SHOP SHOP SHOP

So the Dow is at 8,500! Should have spent the money not saved it. Oh well. I have my health, a great husband, a wonderful son, a great company, good friends, great clients, and enthusiasm.

So what does this mean to your company? It's not going to be business as usual in 2009 but this downward spiral is a sign of change and change can be good. Clever ideas and innovative solutions will come out of this slower, belt tightening economy. You watch. It will be a renaissance that takes everything we have learned over the past 25 years of building an economy on a house of cards and reversing it for the better. Much better.

I started my business in 1989 after I had been laid off from a great job at Citibank due to the economy. Even though I knew it was going to be hard to get a business up and running, I did it anyway. I had $20,ooo and no clients. Through a friend, I got my first client who paid me $500 for a logo and I was grateful. The first year, I made no profit but I had no losses. The year after a little better. The 3rd year even better. It took time. I've seen good times and bad ones. If anything I have learned is that enthusiasm, commitment and perseverance wins out.

In 2009, Namaro Graphic Designs will turn 20. As part of our celebration, for the next year Namaro will commit to blogging on subjects that will inspire and help our readers during this uncertain time. So come back often to see what tips and info we gather for you that will help you do your job better, start a new business and get inspired.

For now, Molly, our design and production manager, said it well: If you still can, shop local, shop often, help a friend and let's get the economy going.

Personally, I'm going shopping for some some Vodka.

Dutchess Arts Council Book Launch/Fundraiser/Funny Event

From the drawing my mother framed when I was four to 38 years years later, my personal and professional lives have creatively overlapped. I am a graphic designer and portrait painter. My design career has taught me how to promote my paintings and my paintings have given inspiration for my designs. My design has taught me how to solve problems and be a leader and my paintings give my mind the ability to rest to deliver creative solutions. My design has taught me to work with the best people in order to soar and my paintings help me soar and give me the confidence to be my best.

Maybe this doesn't make sense to you, but what it boils down to is that my creative accomplishments, whether commercial or fine-art, would never happen with out creative people around me.

For the past 4 months several of my colleagues and I have been working on the inaugural Art Studio Views (artsnortherndutchess.org). It's going to happen on the 18-19 of this month and it would never have been possible without the help of amazing creative people, one of whom is Benjamin Krevolin from the Dutchess County Arts Council.

There are so many to thank and in the coming months, I will get to each of them. But today I want to thank Ben for his wealth of knowledge, guidance, help and humor in all my creative ventures. His dedication to the arts is invaluable to our area and Dutchess County just wouldn't be as great without his undying efforts. Supporting the Dutchess County Arts Council is essential for our kids, our economy, our sanity, and our community. So I encourage you to go to their really cool fundraiser happening Friday October 17th. Below you will find all the delightful details:

Some Delights of the Hudson Valley; An Anthology of Hudson Valley Humor
Compiled & Edited by Danny Shanahan

Friday, October 17th
6:30 Reception / 7:30 Show
Olin Hall
Bard College, Annandale-on-Hudson

Tickets are:
$35 for individual (includes 1 book)
$50 for a couple (includes 1 book)
PLEASE call the Arts Council to reserve tickets – 845-454-3222
Or go to website: http://www.artsmidhudson.org/

Readings (of their own work) by contributors – Denny Dillon from SNL, Mary-Louise Wilson from Grey Gardens, Robert Kelly, Mikhail Horowitz, Lou Trapani and many more; music by contributor and legend, Graham Parker; cartoon panel Q&A with New Yorker team Shanahan, Donnelly, Maslin, Crawford and more; reception, signings, food, door prize for tkts to The Daily Show, raffle for original cartoon art, hob-nobbing and MUCH, MUCH MORE!!

PLEASE PASS THIS INVITE ON!

(Epigraph Publishing ~ An Alternative Publishing Imprint of Monkfish Book Publishing Company)