More on Rand

According to graphic designer Louis Danziger: He almost singlehandedly convinced business that design was an effective tool. [. . .] Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits

Make the unfamiliar, familiar!



For more information on Paul Rand and his corporate communications career and theories go to Wikipedia.