NEF 2008 Year-To-Date Brochure

Our motto this year is to keep it simple. Clean, smart and clever design has more power in this noisy marketing environment. For this brochure, we took the iconic part of NEF’s logo, a house, and blew it up until you couldn’t recognize it on the cover. However, once you open the brochure the house is revealed. (Not giving all the answers to your reader on your brochure cover will entice them to open it up). NEF is offering new services that will secure their future in this business climate. They are getting back down to the core basics, a clean slate. A clean design, a fresh piece of paper and their logo creates a perfect metaphor.