Reduce your marketing budget

• In exchange for a year’s worth of work, many vendors will discount their services—especially during hard times.
• Partnering. Dovetail your interests (and your ad expense) with a compatible company.
• Review your corporate communications and combine print and internet marketing. It reduces print runs, reaches larger audiences and can easily be updated and refined.
• Press releases are free. Come up with creative story ideas to drive attention to your company’s products/services.
• Reduce or discontinue marketing vehicles that have failed to bring in business.
• Hire a consultant to assist you in creating a systematic marketing plan for the year.
• If you sell a product, put your money into search engine marketing first. It will pay off.
• Ask your best clients to refer your company to others.