Your competition isn’t advertising, so why aren't you

Don’t slash the budget. Market smarter!
It’s common knowledge that companies slash marketing budgets during a recession. To us this is like cutting off your nose to spite your face. It’s a quick fix. The lower numbers look good briefly but the damage can be significant and prolonged. A lack of presence—even a reduced presence—raises concerns about a company’s stability. Clients may lose confidence in your company further impacting your receivables. This is serious business.

Here are some tips for marketing during a recession:

• Your competition isn’t advertising, so why aren’t you?
• When the recession is over, you’re well positioned.
• Consider changing vendors for better deals.
• Advertising rates can be negotiated more than ever.
• Work out payment plans with vendors and don’t kill your cash flow.
• Create better content for your website. Online video is the hottest thing.
• Create videos of staff working and engage your customers at to how things happen inside your company.
• Be creative. Stand out quickly, memorably and often.