Thursday, May 15, 2008

Checking the Pulse of Marketing Executives



In an attempt to brace our company for the impending economic downturn, we asked marketing and communications professionals to complete a survey about how they work and get information. About 20 people completed the survey. While the participation was bleak, the results are interesting.

A few of the questions we asked:

  • When the business cycle takes a turn for the worse, what steps do you take?
  • What new Web technologies are you interested in learning about?
  • What kind of information would help you do your job better?
Download a pdf or movie to review all of the survey results.

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