Thursday, May 15, 2008

Don’t Choose the Wrong Online Survey Service

Before launching our new marketing campaign, we used SurveyMonkey.com to poll our target audience. We had all kinds of trouble.

  • Our survey time period kept closing despite repeated attempts to keep it open for a 3-month period.
  • Some users would complete the survey and be unable to submit their responses.
  • The data collected was not provided in a useful format.
  • We only heard about troubles from sympathetic users, so there could have been other problems we don’t even know about.
USER BEWARE!

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