Thursday, May 15, 2008

Namaro: Brighter Ideas, Less Energy, More Impact

Solid market research is vital to successful marketing. When it was time for us to design a new campaign for ourselves, we began by conducting in-depth interviews with members of our target audience—marketing professionals. It became clear that they were looking to reach more people in less expensive ways. Sounds familiar, doesn’t it?

To us, it made perfect sense and fit right into what we’d been doing. The campaign slogan, “Brighter Ideas, Less Energy, More Impact,” says it all. Brighter Ideas because Namaro is known for creative solutions with a twist. Less Energy because we offer paperless internet solutions that save natural resources and cost less. More Impact because you can reach millions in an instant online. And, the slogan worked beautifully with our tagline—See your business like never before.

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