You Can’t Design in a Vacuum: Ten Steps to Follow when Planning a Marketing Campaign

1. Define your target audience and interview a few of its members.
2. Create a survey to reach a bigger slice of your target audience.
3. Analyze interview/survey data.
4. Focus on most important target audience need.
5. Create a campaign that speaks to this need and offers solutions.
6. Apply design to all marketing vehicles such as custom ad campaign, web site, video, giveaways, booths for tradeshows, online ad campaign, on-demand brochures, eNewsletters, blogs, etc.
7. Deploy campaign strategically, systematically, and consistently over a period of at least one year.
8. Stay on message over the phone, during presentations, and interviews and leave your potential clients excited about how you can fulfilling their needs and expectations.
9. Follow-up, answer questions, help out even if you don’t close a deal.
10. Ongoing adjustments and analysis of campaign.