Crowd Sourcing Turns Business On Its Head

What happens when a company lets consumers design and vote on their own products? In theory, at least, the firm's overhead goes down and profits go up.

The business model is based on so-called crowd sourcing, or community-based design. The success enjoyed by a T-shirt company called Threadless prompted other firms to explore how the model might work for them. Click here for the rest of the story!