A check list of marketing tools

• Creativity: If you don’t have it, then you can’t stand out from your competition.
• Print/Web advertising: The right mix will help you succeed.
• eNewsletters: Target a small subscribed list like your existing contacts and new ones from networking.
• Publicity: Distribute a press release about anything happening at your company.
• Word-of-mouth: Clients are the best leads for more work.
• Viral marketing: If done right, it's one of the best ways to reach a huge audience.
• Corporate blog: Sounds scary to lawyers, but if your CEO or sales people each have one, your customers feel personally connected.
• Incentives, Discounts and Give-aways: Is a discount on what you're selling creating the right image to gain new customers? Incentives work better than giving it away and keep your bottom line up.
• SEO: We can't stress it enough, if you're selling products.
• Off-site, storefront and trade shows displays: Being creative will capture your audience quickly.
• Networking and sponsorships: Getting out there is the best way to increase sales, lists, press, word-of-mouth, etc…
• Hi-tech: youtube.com and secondlife.com come to mind.
• Or create your own networking site: check out ning.com.