Creating a brand helps create a plan: Suzanne Stevens, Keller Williams Realty

Suzanne Stevens, a real estate broker with Keller Williams Realty in Rhinebeck, NY was inspired by our June blog: Don’t slash the budget. Market smarter!

Smart she is! Suzanne decided to use her time constructively during the economic downturn. She hired Namaro to upgrade her corporate brand and create a master plan. Not only is she going to be more visible than the competition that is down scaling, but she’ll be ready when the market picks up with a plan that will save her money and time.

First, we developed a tagline that was simple, direct and friendly by using a phrase that is common and expanding on it. “Just Listed, Just Sold, Just Suzanne”.

Second, we reviewed all her advertising and developed a plan.

Third, we designed a corporate brand that was first “Suzanne Stevens” and second Keller Williams. The fonts, shapes and colors complimented both “brands” yet differentiated them.

Fourth, we designed and produced templates in Microsoft Publisher, PowerPoint and Word, so Suzanne could work with the templates on her own whenever she needed them. Her corporate communications brand won’t be compromised, and she’ll be able to easily handle the job in-house.

Fifth, we created an Excel file with calendar columns next to each of the templates. Suzanne can create a plan for each piece of her brand and when she needs it.

Things change constantly in the real estate market. New ads are required. A presentation is created for every new listing, open house, and sale. This brand is easy to use, update and will most definitely make “Suzanne Stevens” stand out now and in 2009-2010.