Namaro Portfolio

LaBranche 75th anniversary brochure
The concept of this brochure was to highlight the significance of 75 years in business, and most importantly, to focus on the future of this firm during the internet boom. To develop this concept visually, we found a map of Wall Street and shots from the New York Stock Exchange floor, both from 75 years ago.

The cover had the beautifully simple map with very small "future" images to tease the viewer. Once opened, the creative twist is revealed: The old trading floor shot is combined with a state of the art and modern stock board. There were several other spreads that had the same twist.

This project was successful for our clients because it secured their image as a leader today and not a dinosaur from yesterday.