Rules of the Road: Love Your Clients

In these hard times, you want to do everything possible to hold onto your best clients.

GIFTS Everybody loves to open presents whatever the occasion. You don’t have to break the bank either. Treat your top 3 clients to a Valentine’s Day gift of those candy hearts with the sayings on them. Send a packet of seeds to celebrate the first day of spring. Mail a birthday card.

DISCOUNTS Money talks. Offer a discount on your products or services. Remember to add an expiration date. We’re currently offering to print 250 business cards or 250 post cards for free when you hire us to design them.

SHARE NETWORK CONTACTS Chances are that business is slow for your clients, too. Offer to assist by sharing contacts in your network, or forwarding information about your clients’ businesses to the people in your network.

GUEST BLOG Blogging benefits everyone in subtle ways. Search engines rank your web site higher the more you broadcast yourself on the internet. Invite your best clients to write guest blog posts for your blog as a way of building higher SEO ranking.