Top 15 email marketing design & content tips

1. Keep it simple and short
2. Let users know what the email is about
3. Insert low resolution graphics to capture their attention
4. Have a call-to-action
5. Personalize it
6. Your corporate identity should drive the look and feel
7. Use the same font family for all the copy and limit the use of bolds and italics to headers and proper names
8. Underscore links and make them in a different color.
9. Avoid too many colors. They tend to fight each other.
10. Emphasize call-to-action so users will focus on it
11. Emphasize other content sparingly
12. Offer useful information
13. Make the content relevant to the user and the subject in your email
14. Use the same newsletter design template for at least 4 months at a time to benefit from brand familiarity
15. Target your best leads, email to a select few to get a better response

BONUS 16. For a better response, connect your content to events and mailings that are taking place.